About us


Shopping Center Promenada Novi Sad is located in one of the most attractive locations in Novi Sad, on the corner of Bulevar oslobodjenja and Bulevar cara Lazara streets. Promenada, with a total built area of ​​150,000 square meters, is an investment of NEPI Rockcastle, a leading commercial real estate investment company in Central and Eastern Europe.


The unique design of the Promenada stands out in many ways from other shopping centers. It is designed to allow a large amount of natural light to enter, which makes every visit relaxing and enjoyable. Also, there are three basketball courts within the Promenade courtyard. Adding to this unique experience is the exterior terrace, with a splendid view towards the Petrovaradin fortress, Novi Sad’s most popular tourist attraction.


49,000 m² of space designed for enjoyment and shopping, offer more than 160 brands and 1,500 parking spaces, including special parking spaces for families with young children. Also, the mall provides other conveniences for parents with young children (baby room, milk heater, stroller, playroom, etc.), who can go shopping without burden and worry.


Some of the well-known brands that can be found in Promenada are brands from well-known Inditex Group consisting of Zara, Massimo Dutti, Zara Home, Oysho, Pull and Bear and Bershka, followed by LPP Group brands – Mohito, Sinsay and Reserved. Promenada also features LC Waikiki, as well as Fashion Company and Sportina with their brands. In addition, there are many sports brands including Intersport, Sport Vision and N Sport, as well as stores for the youngest such as Jungle Baby, Dexy Co Kids and Pertini Toys. That’s not all, because at the Promenada, among other things, we can shop in Lisca, Orsay, Legend, Tiffany, Mona, as well as many other stores.


Promenada’s rich offer is complemented by the Univerexport supermarket and the state-of-the-art Cineplexx cinema, which has eight rooms with a capacity of 1,246 seats. One of the halls is equipped with superior MX4D technology, approved by Hollywood studios that show blockbusters in 4D technology with up to 14 different special effects.


What makes Promenada even more unique is the combination of a wide range of products in the region – in addition to shops, there are a number of locally known cafes and restaurants such as Loft, Walter, Brunch, Modena, as well as major catering brands such as McDonald’s, KFC , Caribic Pizza, and variety of entertainment.


You can also get to the Promenada Novi Sad shopping center by one of the following public transport lines:

Bus 4, 7, 8, 9, 11, 12, 13, 18, 60, 61, 62, 64, 68, 69, 71, 72, 73, 74, 76, 77, 78, 79, 80, 81, 84 , 86