Addiko Bank is stable and has been present in the Serbian market since 2002. Since mid-2015, it is owned by the global investment fund Advent International and the European Bank for Reconstruction and Development (EBRD). Both owners, Advent International and EBRD, have a long history of investing in the financial industry in Central and Eastern Europe, along with the ambitious development plans of Addiko Bank in its key markets.
In the focus of business operations of the bank are basic banking products, which provide customers with greater value, while communication is simple and direct. The brand identity that has been operating on the Serbian market since July 2016 represents the new business strategy of the bank, its unique position, but above all its commitment to improvements and changes in the concept of banking that the bank advocates, which is practical banking. Addiko Bank focuses on the essence of the business and customer relationship, it is efficient and it communicates simply, which forms the basis of practical banking.
Addiko Bank is the new brand under which the former Hypo Group Alpe Adria AG operates since July 11th in Serbia and other markets in the region.