In 1981, the US company GUESS began production of jeans to become a world-renowned brand with all the men’s, women’s and children’s clothing, as well as accessories in the offer. Their art campaigns are recognizable throughout the world, even without signature. The founders of the company, Marciano brothers, come from southern France, a region rich in passion, but have always cultivated love for the wild west. After going to California, where they founded Guess, they merged these two cultures into a new brand. At first, the managers of the big sales chains were skeptical and were not willing to put their jeans on the shelves, thinking that Guess’s approach was a complete failure. Someone from the multi-store Bloomindale’s decided to give them a chance and a “through connections” place about twenty of their, later on legendary “3-zip Marilyn” models, into a single shelf. This model was so sexy and fresh that all the pieces were sold in a couple of hours. The rest is history. The general representative of the brand for Serbia is the Belgrade-seated Fashion Company, 115b, Bulevar Mihaila Pupina Street. customerservice@fashioncompany.rs
GUESS
Fashion •
