It all started more than 20 years ago, with the idea of 23-year-old Kevin Plank, a American football player at the University of Maryland, who for practical reasons came up with an idea that represented a real revolution in the sports equipment of that time. He created the original T-shirt, which absorbed sweat and regulated body temperature, in order to make athletes feel fresher, dry, lighter and better.
Step by step, followed by persistence and vision of this young man, one of the most popular and most successful brands in the world was born. The idea for the name was simple – American footballers wear armor, so this shirt will then go Under Armor.
Under Armor is focused on state-of-the-art production and design, with the goal of empowering athletes around the world, offering all the training enthusiasts superior equipment and helping them to be even better and stronger, and set goals to be more achievable. Under Armor collections are designed for men and women, and there are also collections designed for the youngest.
The latest collection is available in the Under Armour store located on the first floor of the Promenada shopping mall in Novi Sad.
